Content for thinkers, not shouters
Not everything needs to go viral. Some things need to feel right.
I help founders, projects, and teams with content that feels good to make, and even better to read.
This isn’t marketing that shouts.
It’s calm and researched.
It’s content that connects.
Who it’s for
Those tired of chasing trends.
Those with something to say, but no time to say it well.
Those who’d rather be clear than viral.
Services
Newsletters
Not a dry corporate update.
An email your audience looks forward to.
Deep reads that don’t feel like marketing.
LinkedIn content
…without the cringe.
No tricks. Just honest, useful thoughts that build your voice and connect with your people.
Content strategy sessions
You bring the ideas. I help you shape them. Then we build a setup that fits how you work.
Not how the algorithm wants you to.
My philosophy
Content should connect, not perform
Say something useful. Help someone learn. That’s what makes your content stick.
"You’re not chasing clicks — you’re creating aha moments."Calm > constant
No need to post every day. Better to post something worth saving. Something people come back to.
"It’s not about the algorithm. It’s about attention that feels earned, not extracted."Small stories build trust.
Talk like a person. Not a brand. Share small truths. That’s how you connect.
"People don’t want to receive an email from the company. They want to receive an email from the intelligent person that works in the company."Social = discovery. Newsletters = depth.
Social gets attention. Newsletters build trust. One starts the chat. The other keeps it going.
"You don’t need a big audience. You need a steady one."Conversations > likes.
You’ll bump into someone who will remember you for something you posted.
Spoiler: They didn’t “like” the post.
"The modern user is a lurker. Less likes. More saves, sends, and real conversation."Present in meetings.
In person when possible. Virtual walking meetings when not. It’s when the best ideas will come.
"Online should feed real life, not replace it."